Wix Competitors Comparison: Top Alternatives to Wix Website Builder

Virginia Roberts
13 min readJun 22, 2020

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Wix is incredibly popular, but it’s not necessarily the best website builder around. There are limits to what you can do on Wix.

For instance, while Wix has 500 templates you can choose from, you can’t change your template once you’ve set up your website. This can seriously limit your brand’s growth.

Don’t worry about that, though, as there are plenty of alternatives to Wix. In this article, I’ll tell you about 15 of the best website builders you can choose right now:

  1. WordPress + Divi — highly flexible, combined with a gorgeous theme builder
  2. Zyro — best for growing your business with free AI tools
  3. GoDaddy — walks you through every step of the way
  4. Squarespace — mobile-friendly website builder
  5. Jimdo — website builder with the most localizations
  6. Strikingly — its simple interface makes creating a one-page website very easy
  7. Weebly — easy-to-use website builder with plenty of features
  8. Webflow — powerful website builder that combines drag-and-drop site editor with coding capabilities
  9. Ucraft — create good-looking websites with zero design knowledge
  10. Ghost — great for blogging and publishing websites
  11. SiteBuilder.com — website builder with a huge library of templates
  12. Duda — templates that don’t need loads of customization
  13. BigCommerce — feature-rich ecommerce website specialist
  14. Shopify — ecommerce website builder with over 100 payment gateways
  15. Volusion — develop an online store with intuitive inventory management

15 Best Wix Website Builder Alternatives

Here are 15 of the best Wix alternatives I’ve used — and liked — that may suit your business better. Let’s dive in.

1. WordPress + Divi

Technically speaking, WordPress itself is not a website builder, but a content management system (CMS). That said, you can have a drag-and-drop editor with WordPress by installing Divi — a popular page builder plugin.

Divi comes packed with a bunch of features to get you up to speed. There are more than 800 predesigned templates, an intuitive and responsive site editor, and even a code editor for advanced users.

What’s great is that this page builder has the ability to perform split testing. Create multiple versions of the same page, and then Divi will show them to various users.

After that, you’ll see a report on all of the versions, and you can determine the most effective page to encourage visitors to purchase your products or services.

Be prepared to spend extra if you want to use Divi along with WordPress. You can either subscribe to its yearly plan ($89/year) or pay a one-time fee of $249. Both include product updates, customer support, unlimited website usage, and a risk-free guarantee.

2. Zyro

Zyro is one of the best website builders around thanks to its grid layout system.

This system helps you tailor your website design exactly to your needs and keep your content organized. No matter where you drag and drop the elements to your site, they will click into place, making them look as neat as possible.

Plus, Zyro’s Artificial Intelligence features help you create content, slogans, and logos with relative ease. For the first two, just enter particular keywords and sentences, and you’ll be presented with various texts and slogans.

This is especially helpful if you’re building up a business, as the simplicity of Zyro’s AI feature means you have more time to focus on your growing venture.

When it comes to pricing, Zyro offers affordable plans. For regular websites, there are Basic ($1.99/month) and Unleashed ($2.99/month). If you want to expand your site into an online store, consider choosing Ecommerce ($8.99/month) or Ecommerce+ ($13.99/month).

3. GoDaddy Website Builder

GoDaddy is by far the most beginner-friendly website builder, as it will guide you through every step of the site-building process.

This means you spend less time figuring out how it all works, and more time on setting up the website itself.

GoDaddy has a step-by-step tutorial that helps you to do simple tasks, from adding a media file into your website to something more complicated like email marketing.

All templates provided by GoDaddy are clean and visually attractive, though only around 20 options are available.

Unfortunately, there’s no free version available for this website builder. You can check whether it fits your need by trying the four-week trial, but you’ll have to purchase a plan afterwards.

The price ranges from $9.99 to $19.99/month, and then there’s a single plan of $24.99/month for ecommerce websites. All plans offer an SSL certificate, on-the-go editing, GoDaddy InSight, email marketing, and much more.

4. Squarespace

Squarespace has more than 60 templates to choose from. Although it’s much less than the 500 Wix offers, their designs are just as beautiful, if not better. Best of all, you can switch templates whenever you want.

All of the templates in Squarespace are customizable, but each template has its own style rules and features. For instance, the Brine template will only show the site’s tagline on desktop devices, while Tremont shows it on both desktop and mobile devices.

Remember to be careful when choosing a template. Make sure everything fits your needs, so you don’t have to switch templates and start all over again. You can see the full template comparison charts on its support page.

As for pricing, Squarespace doesn’t have a free plan, but it does offer a 14-day trial period, which allows you to familiarize yourself with the platform. After that, the plan starts from $12 to $40/month.

The main differences between plans are transaction fees and the ecommerce functions offered.

The most expensive option has a 0% transaction fee and complete ecommerce tools, like automatic shipping rate calculation and abandoned cart recovery emails. Meanwhile, the Business plan ($18/month) charges a 3% transaction fee without any ecommerce analytics.

5. Jimdo

Jimdo is a great choice if English is not your native language, as they have teams positioned globally.

At the time of writing, they have localized their website to German, Spanish, French, Italian, Japanese, and Dutch.

If you have more technical knowledge, Jimdo gives you access to HTML and CSS code, giving you much more freedom to edit your design.

Even though Jimdo has sufficient tools to create a great website, it doesn’t use a drag and drop site editor as is the norm these days. That said, you should still be able to create a website with ease, thanks to its user-friendly interface.

Jimdo can be used for free with limited capabilities — 5 website pages, 500MB storage, and a subdomain. Regular websites are priced at $9 — $39/month, while it’s $15 — $39/month for ecommerce sites.

6. Strikingly

Strikingly is one of the best Wix alternatives due to its simpler interface, making website building feels more efficient as the tools are organized very neatly.

This website builder focuses on creating one-page websites, and the features are just enough to create a beautiful, functional site.

Some might say that the customization options are pretty limited, but that can be great if you’re just starting out. Fewer features mean less time spent on figuring out how everything works, and more time on creating the website.

Although most of its templates use a one-page layout, you can customize them and add more pages. For that, you’d need to purchase the Pro plan, which costs $16/month — billed yearly.

Other available plans are Free, Limited ($8/month), and VIP ($49/month, billed yearly).

Some perks you’ll get if you’re a user of the VIP plan are priority customer service, English phone support, capacity to sell up to 500 products, and the ability to send newsletters to 2,000 contacts per month.

7. Weebly

Weebly is very easy to use and it gives you just enough features to build a fully-working website. The interface suits users of all levels, so you won’t get swamped learning this website builder.

Unfortunately, stylish as its templates are, the customization options are rather limited. You can only add new elements and change the font styles and overall color scheme. Anything beyond that requires more technical skills, as you need to alter the code of the template.

But if you need to build a website quickly and don’t care much about creative freedom, then Weebly is for you. You can always add elements, and the page settings are easy enough to understand that you can master it in a few minutes.

If you choose to use Weebly’s free plan, you’ll get 500MB storage, free domain with Weebly branding, contact forms, and support via chat and email.

For the paid plans, three options are provided: Personal ($6/month), Professional ($12/month), and Performance ($26/month).

8. Webflow

Webflow is one of the most powerful website builders I’ve ever used. It combines the intuitive drag-and-drop editor with coding.

If you consider yourself tech-savvy with a lot of time on your hands, then Webflow is a great option, as it allows you to start your website building process from zero.

On the contrary, if you want to have a website in no time, Webflow provides you with more than 100 choices of templates to help you get started.

There’s also an option to export your project’s HTML, CSS, and JavaScript code, so you can host your website somewhere else. The ability to do so, however, is only available for users of paid plans.

In terms of SEO, it’s possible to change meta descriptions and title tags, helping search engines to understand what your page is all about.

Webflow does not have a free plan, and it divides its pricing plans into two categories: Site (starts from $12/month) and Account (starts from $16/month).

The former allows you to publish a website and connect to a custom domain, while the latter gives you the possibility to create many unpublished websites — perfect for web developers.

9. Ucraft

You can create a website with Ucraft even if you don’t have any idea what good design is, thanks to its collection of designer-made templates.

Ucraft also supports many third-party apps for various categories such as analytics, marketing, and more. There’s Hotjar and Google Analytics to track your site, LiveChat and Intercom to connect with customers, and Disqus to allow for comments on your web pages.

You can also sell products with Ucraft, as they provide an assortment of ecommerce features with no transaction fees.

The best thing about Ucraft, though, is the ability to connect an existing domain for free. To my knowledge, Ucraft is one of the very few Wix alternatives which allows you to do this.

Ucraft has the aforementioned free plan and three paid plans ($10 — $69/month).

The free version offers access to visibility settings, Google Analytics, unlimited bandwidth, and 24/7 customer support. Meanwhile, all premium plans have blogging and SEO tools, the ability to create a multilingual website, RSS feed, and much more.

10. Ghost

Firstly, I’ll make it clear that Ghost is not a website builder, but a CMS like WordPress. You can add articles, media files, links, and even edit SEO aspects like title tags and meta descriptions with consummate ease.

All those conveniences make Ghost especially useful for blogging and publishing a website. So if you’re looking to start a blog, Ghost is definitely a great alternative to Wix.

The dashboard looks clean, modern, and intuitive because it’s based on JavaScript. Getting to the dashboard can be quite difficult though, as the installation process can be complicated.

Unfortunately, one of the biggest drawbacks of this CMS is the views per month limit. For instance, you’ll get an allowance of 100,000 views/month with the cheapest plan. That’s pretty limiting if you have a business to grow.

Ghost offers three pricing plans: GhostPRO Basic ($29/month), Standard ($79/month), and Business ($199/month). All plans have automatic weekly updates, a membership feature, server maintenance and backups, and worldwide CDN.

11. SiteBuilder.com

Like Wix, SiteBuilder is a drag-and-drop web builder — which makes it easy, intuitive, and hassle-free when creating a website. What makes SiteBuilder stand out as a Wix alternative, though, is the sheer number of templates they provide.

SiteBuilder’s 1000 template collection is categorized into different industries. This helps you to carefully choose the perfect template for your brand without feeling overwhelmed. Not to mention they all look clean and responsive.

There is a limit to what SiteBuilder can do, however. For example, your website might look cluttered if you don’t place your content carefully because they don’t have a grid system.

Let’s talk about pricing. SiteBuilder offers three pricing plans: Pro, Premium, and Ecommerce.

  • Pro ($4/month) — offers customizable layouts, mobile-optimized websites, free domain name, and website statistics.
  • Premium ($4.80/month) — has all Pro features plus priority support.
  • Ecommerce ($7.20/month) — includes all features from Premium plus ecommerce functions.

Keep in mind though that these are the prices per month only if you purchase the 2-year subscription.

12. Duda

The templates that Duda provides are expertly designed. So much so that you really don’t have to do a lot of editing to the overall layout.

Of course, you can still alter your template’s appearance. The catch with Duda, though, is that if you stray too far from the default settings and designs, you might end up getting confused.

But if you have a bit more tech knowledge and are unsatisfied with how your website looks with the templates, you can edit the HTML and CSS code with Duda’s developer mode.

This website builder doesn’t have a free plan, though you can try the 14-day trial to access some of the best features like content import, access to team and client management, and the ability to put your brand and logo everywhere on your website.

After your free trial plan is over, you have the option to pay for a Team pricing plan for $11/month. If the features on offer don’t quite suit you, Duda has two more pricing plans: Basic ($14/month) and Agency ($33/month).

13. BigCommerce

What makes BigCommerce a better alternative to Wix is the range of ecommerce features offered. Some examples include integrations with Amazon, and inventory tracking of your products. Best of all, those features are available to all themes.

Speaking of themes, BigCommerce provides over 100 of them. Sure, it pales in comparison to Wix’s 500 templates, but BigCommerce’s themes are designed specifically for ecommerce purposes.

BigCommerce also provides top-of-the-line online store security measures like DDoS protection and PCI DSS 3.2-certified servers to give you and your customers peace of mind.

There’s also a 3D Secure feature, which allows shoppers to password-protect their credit cards. This adds an extra layer of security and boosts customer’s confidence in your store.

With so many features, it’s quite understandable why BigCommerce sets high prices.

The cheapest option costs $29.95/month and comes with unlimited products, multichannel selling, and a maximum of $50,000 in sales per year. The Plus ($79.95/month) and Pro ($299.95/month) plans have a limit of $180,000 and $400,000 in sales, respectively.

14. Shopify

Another great option for creating an online store is Shopify. It enables you to sell all kinds of things from services to products. However, if you want to sell digital products, you’ll need to install a third-party app.

Create an easy shopping experience for your customers by providing various payment methods. Shopify has enabled more than 100 payment methods, so your customers can choose whichever is most convenient for them.

Shopify’s inventory management is also excellent. You can upload multiple products at once, view your product’s stock and manage it accordingly, and even receive visitor analytics reports.

This is different to Wix, which is better designed for a small business, so features are limited. For example, you’d need additional apps to view revenue reports.

As for pricing, Shopify offers three pricing plans:

  • Basic Shopify ($29/month) — enables you to sell unlimited products, permits two staff accounts, create discount codes, and abandoned cart recovery.
  • Shopify ($79/month) — all basic Shopify features, plus gift cards and professional reports.
  • Advanced Shopify ($299/month) — all Shopify features, plus advanced report builder and third-party calculated shipping rates.

15. Volusion

Volusion is also a good alternative to Wix, if you’re planning to start and grow an online store.

The features Volusion provides, such as a website editor and inventory management, are super intuitive and will help you get your online store up and running in no time.

A good online store has to look great. With Volusion you can do this with a selection of 55 themes, 11 of which are free. The themes include many widgets like product zoom, newsletters, and even a one-page checkout.

Volusion does have its drawbacks, though. The absence of multichannel selling, for instance, really limits your sales optimization possibilities.

This website builder doesn’t have a free plan. It’s offered at $29 up to $299/month with varying features per price point.

As an example, the cheapest plan can be used to sell up to 100 products maximum, and sales are capped at $50,000 per year. On the other hand, you can sell unlimited products with the most expensive plan, and the sales cap increased significantly to $500,000 per year.

Conclusion

There are loads of website builders out there that could serve as a great alternative to Wix.

Some are more affordable, some have more customization options, and some even have a friendlier user interface.

My pick for an overall winner has to be Zyro. Its AI-driven content creation and grid layout system just makes it easy to have a beautiful website and fill it with unique and catchy content.

I hope this article helps you in some way when deciding on which Wix alternative to choose. Whichever you pick, I wish you the best of luck.

For any purchase you make through affiliate links in this article, I’ll get a tiny commission at no extra cost to you. Thanks!

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Virginia Roberts

“We write to taste life twice, in the moment and in retrospect.” — Anaïs Nin